{"id":22271,"date":"2022-02-27T16:11:41","date_gmt":"2022-02-27T15:11:41","guid":{"rendered":"https:\/\/miracleproject.earth\/en\/geen-onderdeel-van-een-categorie\/hoofdstuk-1\/"},"modified":"2026-05-12T15:09:37","modified_gmt":"2026-05-12T14:09:37","slug":"chapter-1","status":"publish","type":"post","link":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/","title":{"rendered":"Chapter One. One Person\u2019s Bread"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><em>May 2006<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The end of my third bachelor\u2019s degree looms. It will be the first one I\u2019ll finish. For five years, I\u2019ve been hopping from course to course, getting mediocre grades and being a just-good-enough, uninspired boy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For what? <\/em>I now ask myself. <em>And what now?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Apply for a master\u2019s degree that supposedly ties in with my bachelor\u2019s?<\/em><br>Okay, that question gives me a dead feeling in the chest.<br><em>Get a full-time job?<\/em><br>Fantastic idea, but where exactly? And with what story? \u2018Yeah, so hi, hello, I don\u2019t know why I\u2019m here, I don\u2019t know what I\u2019m capable of, and I don\u2019t know what I want. But look, here\u2019s my degree!\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s an uncomfortable realisation, but really, it\u2019s not a realisation. This moment\u2019s been coming since before I started studying. The only difference is the location of that gaping hole: right in front of me instead of beyond the horizon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a few weeks, anxiety and occasional bouts of fear mark my days, and then, suddenly, there\u2019s resolve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I\u2019m not going to leave this path dissatisfied<\/em>. <em>There must be a way to turn this around for the better.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no pushing; the decision\u2019s just there. <em>It\u2019s not too late to take ownership of my learning.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">On a sunny Spring day, I start scavenging for classes that fascinate me and seem fun. Before long, I have a list that enthuses me. The thing is, I\u2019m not \u2018qualified\u2019 for any of it. And the other thing is, I\u2019m not going to let that stop me. I contact the professors of every class on the list. Each responds with the same message: \u2018If your exam board approves, you\u2019re welcome to join.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fired up, I submit a request, to which the exam board promptly replies, \u2018Your request goes against these and those rules and can therefore not be approved.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yeah, figures. This always happens when I\u2014<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey, wait a minute\u2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Is what they\u2019re saying true?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I find a university regulation book and quickly discover that \u2018these and those rules\u2019 don\u2019t exist. I submit a notice of objection, which the exam board promptly rejects, again basing itself on rules without foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m not through yet. I discover there\u2019s a <em>Board for the Appeal of Exams<\/em>, a kind of university \u2018Supreme Court\u2019. I write a letter stating my case, which never makes it to a hearing. A week before the start of the new university year, almost four months after my first request to the exam board, I receive a short and simple letter. \u2018We see no reason to reject your request and wish you all the best in following the programme you have composed for yourself.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Thus begins what will become my most fun year in school ever. For the first time, learning feels like a privilege instead of a burden. For the first time, the grades I\u2019m getting\u2014the highest ever\u2014are a sign of enthusiasm instead of obedience or rage. As the year progresses, my sense of empowerment grows. <em>I can go for something that feels alive, even when others say I can\u2019t.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eighteen months later I graduate with honours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world\u2019s my oyster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I want something, I can get it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let&#8217;s go.<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>12th April 2009<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Six weeks ago we started. They had asked me\u2014me!\u2014to come and take the lead. I couldn\u2019t believe my luck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I had just figured out what I wanted: to be part of a startup adventure, develop cool things, shake up the Internet, conquer the world. Suddenly, this adventure was handed to me on a plate. I said \u2018yes\u2019, of course, and I\u2019d sure as shit show them how one does that, take the lead.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The adventure is called <em>Buzzplaces<\/em>. <em>Buzzplaces <\/em>is destined to be a website that gives people a real, inside look at companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Because these days,\u2019 Steven had told me, \u2018we can so easily get a sneak preview of everything we\u2019re curious about: holiday destinations, restaurants, houses for sale, films\u2026 you name it. Thanks to the Internet, everything\u2019s becoming more transparent.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photos of holiday destinations, restaurants, houses and films were projected onto a screen. When the screen went black, I returned my gaze to the two men sitting opposite me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Everything\u2019s becoming more transparent,\u2019 Steven repeated, \u2018except for work and employers. Almost every job posting on every job site tells the same story, so as a job seeker, you really don\u2019t know what kind of company you\u2019re dealing with\u2014until you go in for an interview. But since you\u2019re only finding meaningless information on the Internet, there\u2019s a big chance you\u2019ll visit companies that don\u2019t suit you and miss the ones that do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018We think this is ridiculous. With all of today\u2019s technology, how can it be, for something that plays such a big role in our lives, that we\u2019re still groping in the dark?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the corner of my eye, I saw the screen light up again. I turned my head and saw blue letters on a white background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018<em>Buzzplaces <\/em>is a working name,\u2019 Michel said. \u2018We don\u2019t yet know what the name\u2019s going to be. We do know that we\u2019re going to make a kind of <em>Facebook<\/em> for companies and businesses, but different from <em>Facebook<\/em>. And different from <em>LinkedIn<\/em>, because we think <em>LinkedIn<\/em> is boring. People should be able to see\u2014really see\u2014through photos, videos and honest reviews, what it\u2019s like to work somewhere. In this way, we hope to make it easier for people to find their dream job.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018And the question\u2019s not, Are we going to do this?\u2019 Steven added. \u2018We believe in this. And how we\u2019re going to do it? We have no idea yet, but there must be a business model we can build around this. Our developers are enthusiastic; you\u2019re the first one outside our company to hear about it. Because we want you to take the lead.\u2019<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, let\u2019s pause for a moment. Who are Steven and Michel?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I didn\u2019t know either, not really. Steven, I\u2019d met only once before; Michel, I\u2019d known for less than ten minutes. They, however, seemed to know who I was, because they had just asked me\u2014me!\u2014to come and be their leader! The charge of flattery coursed through my body, and I nearly bounced off my chair with enthusiasm. Everything I wanted was here, now, ready for the taking, ready to take off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We agreed I\u2019d sleep on it, but I already knew my answer.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A month before this meeting, my cousin, after hearing me about my fresh startup dream, had connected me to Steven. We met in a former bank building that now serves as a startup space. I was immediately enchanted. Steven spoke like I\u2019d never heard people speak, he listened in a way that was new to me, and whenever my mouth stopped talking, he seemed to wait for words to come out of his.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He told me about his core idea. \u2018Put the right people together under the right conditions, and talent will naturally rise to its highest potential.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To put this idea into practice, he had started an entrepreneurial collective called <em>Yaiks<\/em>. \u2018<em>Yaiks<\/em>\u2019, because entrepreneurship is filled with scary excitement, even when all the conditions are right.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We sat down in his office and he asked me about life beyond graduation. I told him that I\u2019d started working as a freelancer, using my spare time to figure out which commercial company would teach me the ropes, realising in the process that I didn\u2019t want to be learning ropes in a big commercial company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Okay, so let\u2019s suppose everything\u2019s possible,\u2019 he said after another silence, \u2018what then is it that you do want?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018To be here.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The words were out before I knew it. I was stunned. Never had I said something like that. And how could I? What did I know about <em>Yaiks<\/em>? I\u2019d been there less than an hour!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I didn\u2019t explain myself, and that, too, felt new. I simply felt a warm, logical sensation in my chest, and that was enough. I wanted to be here, period.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Steven showed me around the office and introduced me to his co-entrepreneurs. A little over two hours after we had shaken hands, we said goodbye with a hug. Again something new\u2014hugging a man\u2014and again, that warm, logical feeling.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We had agreed not to agree on anything, and a month later, Steven sent me an email to ask if we could meet again. For politeness\u2019 sake, I said \u2018yes\u2019. Someone had just offered me a job, and I was going to take it, so this second meeting with Steven would be the last, for now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Thanks for your honesty, Mundo,\u2019 Steven said as we sat down again. \u2018Well, maybe we can still convince you. Wanna take a walk with me?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My heart started pounding. <em>Convince? <\/em>my mind asked. <em>Man, sounds important!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Steven led me into a dark presentation room. In the middle stood an oval-shaped table. On it were a laptop and a buzzing beamer; seated at the table was someone whom I didn\u2019t recognise from my previous visit. He introduced himself as Michel, co-owner of <em>MARS media<\/em>, one of the startups in the <em>Yaiks <\/em>collective. Thirty days later, I sat down behind my new desk, chock-full of enthusiasm, <em>let\u2019s go<\/em>, and <em>yeehaa!<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today, we\u2019re six weeks down the line and I no longer know where to find any <em>let\u2019s go <\/em>and <em>yeehaa<\/em>. I\u2019m sitting at my desk, holding a large sheet of paper with notes from a brainstorming session I organised two days ago. The sheet\u2019s supposed to tell me something\u2014it was a brainstorming session, after all\u2014but all I see are letters and doodles, dancing and spinning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My hands are sweating, my belly\u2019s aching and I feel a wet mess coming out of my armpits. I just came back from a round trip to the toilet, having tried to take a shit, hoping that would solve my belly ache, but alas, of shit no sign. For days, there\u2019s been no shitting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday evening, I felt panic rising; this morning, after a sleepless night full of pushing panic down, I went to yoga class and re-found my <em>let\u2019s go<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yes!<\/em> I thought. <em>Let\u2019s get this show on the road again!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Filled with new courage and a newly found set of amazing ideas, I rushed to the office. Just before I arrived, there it was again: panic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let\u2019s go!<\/em>\u2014Panic\u2014<em>let\u2019s go!<\/em>\u2014Panic\u2026 For weeks now.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Two evenings ago, after the brainstorming session had ended and everyone but I had gone home, I called my dad. It was close to midnight, but he immediately picked up. I didn\u2019t know what to say and started crying. Half an hour later, he opened the door for me in his bathrobe. I felt burdened and grateful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dad made tea, and we sat down. I still didn\u2019t know what to say or where to start. He asked questions and I crafted answers, but none of my words felt real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Mundo,\u2019 he said after a while, \u2018aren\u2019t you simply in need of a holiday?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018No, I&#8217;ve just been on holiday.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another robot answer. \u2018Man doesn\u2019t need a holiday when man has just had a holiday.\u2019 Dad stopped asking and I was done for the night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Thanks, Dad, for letting me come over.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Exhausted, I cycled home, hauled myself up the stairs, and fell into bed. <em>Tomorrow\u2019s another day<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday was another one of those days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today looks to be another one of those days.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I lay the brainstorming sheet on my desk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>OK, <\/em>I firmly tell myself, <em>I\u2019m going to walk around<\/em> <em>once more\u2014shortly, because I\u2019m here to be a leader, and then&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I do a quick lap, come back to my desk and pep-talk myself into action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Come on! Grab that brainstorming sheet and concentrate; I can do this!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My belly\u2019s aching, I\u2019m sweating all over the place and I see letters and doodles, dancing and spinning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What the fuck <\/em><em>is<\/em><em> this?! This is what I wanted, isn\u2019t it?!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The noise in my head doesn\u2019t stop me from hearing shoes making their way across the office space. I look up and see Steven, with next to him, someone I don\u2019t know. As they pass me, Steven\u2019s eyes catch mine. A smile forms on his face and<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What? Is that a chuckle? Is Steven chuckling at me?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel my head turning bright red, which I really don\u2019t want, so I bow down and glance over the sheet again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I stare and see everything spinning, and I don\u2019t want it to do that, so on I go, urging myself, <em>Come on, come on, come on, COME ON!!!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, all is quiet.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><sub>\u2018Let it go.\u2019<\/sub><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What the\u2026?<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><sub>\u2018Just let it go.\u2019<\/sub><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wait, those words didn\u2019t come from outside.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I didn\u2019t say or think them.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yet\u2026<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><sub>\u2018Let it go, Mundo, you don\u2019t have to do this anymore.\u2019<\/sub><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">My hands let go of the sheet. I stand up and walk towards the kitchen\u2014or better said, something lifts me and walks me towards the kitchen. There, I see Steven talking to a colleague. I wait. Our colleague walks away and Steven looks at me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Steven, can we sit outside for a minute?\u2019<br>\u2014\u2018Yes, of course.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I find an emergency exit, push open the door and step onto a large, raised terrace that overlooks the business park of which our building is a part. On the edge, there\u2019s an emergency staircase leading down. I approach it, put my feet on the first step and sit. Steven takes a seat next to me and stays quiet. I don\u2019t know where to start, and I don\u2019t need to. Looking out to the plethora of office buildings, I simply hear the words coming out.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs.png\" alt=\"Steven and I are sitting on the stairs, looking out over the business park. I say, \u2018I don\u2019t know what I\u2019m doing... I don\u2019t know who I am... I... I don&#039;t understand anything anymore\u2026\u2019\" class=\"wp-image-22280 lazyload\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"5083\" height=\"2871\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs.png\" alt=\"Steven and I are sitting on the stairs, looking out over the business park. I say, \u2018I don\u2019t know what I\u2019m doing... I don\u2019t know who I am... I... I don&#039;t understand anything anymore\u2026\u2019\" class=\"wp-image-22280\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs.png 5083w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs-300x169.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs-1024x578.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs-768x434.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs-1536x868.png 1536w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs-2048x1157.png 2048w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.02-Steven-and-I-are-sitting-on-the-stairs-600x339.png 600w\" sizes=\"(max-width: 5083px) 100vw, 5083px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I start crying and become flooded with grief&#8230; and relief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What I just said might be the most genuine thing I\u2019ve ever uttered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My head drops onto Steven\u2019s shoulder. He puts his arm around me.<br>\u2018I can\u2019t do this anymore\u2026\u2019 I sob, \u2018I don&#8217;t want to anymore.\u2019<br>Again I hear a chuckle. It doesn\u2019t sound like a piss-taking chuckle, more like a \u2018I get you, brother\u2019 chuckle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We sit silently for a while.Then Steven asks, \u2018Do you want to go back?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My mind has no idea what Steven\u2019s asking me, but inside, I know exactly what he\u2019s asking me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018No, I don\u2019t want to go back.\u2019<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<p class=\"wp-block-paragraph\">I feel something that I don\u2019t understand, yet totally get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s become a habit for me to run, strive and perform, mostly for things I feel nothing for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because running, striving, and performing help me show the world that I\u2019m capable, that I belong and that I count. I\u2019ve known this bullshit reason, for ages; I just never dared to admit it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what am I admitting to?<br>Is what I feel true?<br>Or am I going crazy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, Steven does. As he and I sat by those emergency stairs, he recounted going through a similar experience, and he\u2019s happy for me that I\u2019m now going through it too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Mundo, this is what <em>Yaiks <\/em>is about. People discovering themselves.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m happy for Steven he\u2019s happy for me, but for myself&#8230;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I feel laden with a not-understanding-it-but-totally-getting-it feeling, more profound than anything I can remember feeling. I also still feel relief, even a hint of rejoice\u2014as if on the brink of an adventure I\u2019ve been longing for all of my life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I don\u2019t know what\u2019s going to come.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m scared.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Do you like esoteric books?\u2019<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This was the question my very first psychologist asked me last year. I didn\u2019t know what \u2018esoteric\u2019 meant, but I wasn\u2019t going to say that, of course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018No, that\u2019s not really my thing.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I followed with an elaborate discourse on a book I was reading and why I thought it was such an excellent book. The psychologist didn\u2019t seem impressed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Maybe you want to try <em>The Power of Now,<\/em>\u2019 she said after I\u2019d finished. \u2018I think it\u2019s a very profound book. It might help you. It\u2019s written by Eckhart Tolle.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I bought the book and took it to a caf\u00e9 in a park in Amsterdam. There, I ordered a beer, sat down, leafed to the start of the book, read a few lines, chatted with a friend sitting next to me, and tried to read some more lines. We were surrounded by loud-talking grown-ups and running-and-shouting children. Another line later I decided, <em>This Eckhart\u2019s Tolling mad<\/em>, <em>what a load of crock.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I closed the book, finished my beer, ordered another one, went home, referred Eckhart\u2019s crock to the back of my bookshelf, and three psychology sessions later, told myself I was back on track. Goodbye psychologist!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today, I feel no urge to pretend. I don\u2019t know what \u2018esoteric\u2019 means and I don\u2019t know what \u2018holistic\u2019 means, but following Steven\u2019s advice, I contact a holistic therapist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The therapist\u2019s name is Korrie. When she opens the door, I see a stout woman in her fifties with greyish-black, curly hair and radiant, joyful eyes. She leads me into a warmly coloured space and invites me to sit on the sofa. Instead of taking the chair opposite me, she sits down next to me. We already spoke briefly on the phone, so she knows a little about what\u2019s going on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018So, how are you now?\u2019 she asks.<br>\u2014\u2018Good!\u2019<br>That\u2019s been my standard answer for years, but today, I don\u2019t even try. I look, not knowing what to say. Korrie grabs a piece of paper and starts drawing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.03-Het-Matje.png\" alt=\"Drawing of a mat\" class=\"wp-image-22370 lazyload\" style=\"width:124px\"><noscript><img decoding=\"async\" width=\"765\" height=\"1395\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.03-Het-Matje.png\" alt=\"Drawing of a mat\" class=\"wp-image-22370\" style=\"width:124px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.03-Het-Matje.png 765w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.03-Het-Matje-165x300.png 165w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.03-Het-Matje-562x1024.png 562w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.03-Het-Matje-600x1094.png 600w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018This is the Mat,\u2019 she says. \u2018We humans are all born on our Mat, and as babies, we know no better than being on our Mat. We get tired, go to sleep, wake up, get hungry\u2014\u201cW\u00e8\u00e8\u00e8\u00e8\u00e8\u00e8h!\u201d\u2014eat, get tired again, and go to sleep again.&#8217;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.04-Het-Matje.png\" alt=\"The Mat with three baby faces on it. In the middle, there\u2019s a baby being content; at the top, a baby laughing, and at the bottom, a baby crying. Arrows follow the lemniscate from the centre up and through the centre back down.\" class=\"wp-image-22372 lazyload\" style=\"width:120px\"><noscript><img decoding=\"async\" width=\"739\" height=\"1388\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.04-Het-Matje.png\" alt=\"The Mat with three baby faces on it. In the middle, there\u2019s a baby being content; at the top, a baby laughing, and at the bottom, a baby crying. Arrows follow the lemniscate from the centre up and through the centre back down.\" class=\"wp-image-22372\" style=\"width:120px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.04-Het-Matje.png 739w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.04-Het-Matje-160x300.png 160w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.04-Het-Matje-545x1024.png 545w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.04-Het-Matje-600x1127.png 600w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Young children are on their Mat day and night. But here comes humanity\u2019s tragedy: pushing ourselves and each other over the edge. Either people strive incredibly hard, and then they\u2019re doing well because, \u201cWell done for trying so hard!\u201d Or they give up, and then they\u2019re doing it wrong because if you don\u2019t strive, you\u2019re doing it wrong: \u201cCome on, let\u2019s go!\u201d\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korrie\u2019s pen moves to the top of the sheet. \u2018When we venture or run over the top, we stop thinking and start running around like headless chickens. And when we chicken around headlessly for too long and too hard, we become manic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018When we fall off the bottom edge of our Mat, we become heads without chickens, doing nothing but thinking. And when we think too long and too hard, we stop feeling and become depressed.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-163x300.png\" alt=\"The Mat with above the Mat the mania of the headless chicken; below the Mat there\u2019s the depression of a head without a chicken The lemniscate moves across the mat, but finds no resting point on the mat.\" class=\"wp-image-22373 lazyload\" style=\"width:163px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"163\" height=\"300\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-163x300.png\" alt=\"The Mat with above the Mat the mania of the headless chicken; below the Mat there\u2019s the depression of a head without a chicken The lemniscate moves across the mat, but finds no resting point on the mat.\" class=\"wp-image-22373\" style=\"width:163px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-163x300.png 163w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-558x1024.png 558w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-768x1410.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-837x1536.png 837w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-1116x2048.png 1116w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje-600x1101.png 600w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.05-Het-Matje.png 1221w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018And since children mainly learn from their parents, they start developing unconscious behaviour to get what they want. This behaviour can be called \u201cego\u201d and it works for a while, until it stops working. People get sick, burn out, and whoop \u2014\u2019 (Korrie&#8217;s pen shoots to the bottom of the sheet) \u2018they fall off the bottom edge of the Mat and lose their appetite for life, \u201cYeah, well, whatever, I don\u2019t care anymore\u2026\u201d\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korrie moves her pen from the bottom to the top and back again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Many people constantly shoot from one side to the other. Below the bottom, they act negatively, only looking at what others are doing and saying, \u201cLeave me alone; this is just who I am!\u201d Over the top, they get emotional, don\u2019t have time for anything and explode because the world never does what they want\u2014\u201cCome on, why aren\u2019t you helping me?!\u201d\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korrie lifts her gaze from the drawing and looks at me. \u201cNow, here\u2019s the beauty of being on your Mat: you\u2019re in touch. The word \u201ccon-tact\u201d literally means \u201cwith feeling\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018On the Mat you develop, learn and feel, never sure where you\u2019ll be this time next year. Off the Mat, you stagnate, always needing to know where you are today and where you\u2019ll be tomorrow. So I see the Mat as an open, free, wonder-full space, and I help people by inviting them onto their Mat.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">My mind has trouble keeping up, but inside, there\u2019s a redemptive sigh. A rose starts blooming in my throat and tears well up. I let them.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<p class=\"wp-block-paragraph\">Korrie becomes one of the people who helps me discover that the body is a gateway. Massage, physical awareness exercises and group work help me to feel what I feel instead of thinking what I feel (or thinking what I think, or thinking what I should be thinking, or feeling). I experience my first hallelujahs and that\u2019s cool because <em>Yes! I get it now! <\/em>But it never takes long before\u2014again\u2014I don\u2019t get it<em>.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve lost my footing. Achievement, recognition and all the stories I talked myself into, stories about being a good, creative, valuable person and so on\u2026 None of it brought me what I <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">unconsciously<\/mark> hoped for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything I was so sure of no longer feels true.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything that was going so well no longer goes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take race cycling. Until a few weeks ago, I spent my Sunday mornings vigorously participating in a weekly \u2018tour de force\u2019 with friends, that increasingly became about racing each other to smithereens. The sheer pleasure of cycling, the simple rush of physical exertion, the joy of almost flying over the road together\u2026 More and more, it had become about being first over the finish line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then came the emergency staircase. One Sunday later, I dropped out of the pack almost immediately. Quietly, I arrived at the caf\u00e9 where we always have coffee at the end. Everyone was already on their second or third cup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018What\u2019s the matter with you?\u2019 one guy asked, puzzled.<br>\u2014\u2018I couldn\u2019t be bothered.\u2019<br>I said it without looking at anyone and said no more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A couple more times, I show up, but I don\u2019t know why. Nor does my body. Every half-baked attempt to stay in the race fills my muscles with acid. \u2018Enough!\u2019 they seem to be screaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, I stop racing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I stop doing a lot of things.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To friends who want to know, I explain I can no longer pretend to like it all. That I no longer know how to behave. That everything that was so normal for so long now feels alien. Sometimes, there\u2019s a sigh of recognition; sometimes, we end up having a sincere conversation; sometimes, we even laugh. But most of the time, I get a foggy look. They don\u2019t get it. And who am I to judge them, because what exactly is it that I\u2019m getting?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is one thing I get, and it scares me: almost everything I vigorously did, joined, and pursued for so many years has become meaningless. Racing on a bike, drinking beer, following the so-called news, talking about things <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">I think<\/mark> I <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">should<\/mark> know about, going to parties, leading a \u2018social\u2019 life, building a career\u2026 All the building blocks I called \u2018my life\u2019 are crumbling.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the space created by all that crumbling? Man\u2026 it feels fucking uncomfortable. I don\u2019t know what to do with it and want to know quickly. So I search and search and search, and in spirituality, I find a new foothold. I listen to spiritual teachings and mimic them as loftily as I can, sometimes because they resonate with me, sometimes because I think I should resonate with them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018You\u2019ve put up some beautiful imaginary posters, Mundo,\u2019 says one of the people I meet as I wobble through. \u2018I especially like the one with Buddha on it. But you\u2019re still looking outside of yourself.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He hits the nail on the head, but the hitting doesn\u2019t stop me from looking for the real, authentic Mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, my search has a figurehead, an example I can hang on to and look up to: my still-business-partner Steven. Steven knows how the world works, and Steven knows how I work\u2014better than I do. So I listen to Steven, follow Steven, meditate with Steven, start talking like Steven, start acting like Steven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I\u2019m going to continue \u2018being\u2019 an online entrepreneur because that\u2019s what I want.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">Oh? Really?<\/mark><\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>13th March 2010<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s been a year since I started my \u2018career\u2019 at <em>Yaiks<\/em>. The project I came to lead is no longer called <em>Buzzplaces<\/em>; it\u2019s become <em>Wovox<\/em>. \u2018Wo\u2019 for \u2018Workplace\u2019 and \u2018vox\u2019 for \u2018voice\u2019. We want to give places where people work an authentic, honest voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built a first website and filled it with a first batch of company profiles. Of customers no sign yet. All of the photos and videos we posted on Wovox.com came from the Internet. Of a business model, also no sign yet. <em>Wovox<\/em> is financed by the websites that Michel and his team build for other clients; my pay comes from my savings account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if my piggy bank runs empty before we figure out how to make money through giving people in companies that authentic, honest voice? I don\u2019t know, and today I\u2019m going to worry not. It\u2019s Saturday morning, I just came from a yoga class, and I\u2019m at a bakery, queuing for a loaf of bread.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I look at the people queuing before me, watch the bakery staff and hear myself think, <em>Funny<\/em>&#8230; <em>It\u2019s hectic here, yet the whole thing feels calm<\/em>. Every person being served is backed by a long line of people waiting, yet each person is served attentively, and every question receives a detailed answer, without hurry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve been here before, so I know the bread is worth waiting for. But only now do I notice something beyond the smell of freshly baked goods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Again, my eyes wander around the bakery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What if I&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Shall I do it?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yeah, I\u2019m gonna do it.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I open my rucksack, take out my small camera and start taking pictures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s me looking through the lens, but I feel watched, as if I\u2019m doing something naughty. Then, suddenly, it\u2019s him, right in front of me.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman.png\" alt=\"\" class=\"wp-image-22376 lazyload\" style=\"width:204px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"1246\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman.png\" alt=\"\" class=\"wp-image-22376\" style=\"width:204px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman.png 1130w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman-272x300.png 272w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman-929x1024.png 929w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman-768x847.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.06-Fred-Tiggelman-600x662.png 600w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Fred Tiggelman, owner of the bakery. I recognise him from photos on the wall. He looks at me inquisitively; I look back like he just caught me red-handed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018So, I saw you taking photos,\u2019 he says with a calm, slightly serious look. \u2018What\u2019s your interest?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My head starts glowing; it must be bright red.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Ehm\u2026 I\u2019m working on a website that gives people an inside look at companies. A real look, to help them find their dream job. I also want to show inspiring companies on that website, and today, this feels like an inspiring company.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Well, come along then.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fred opens the low door that separates me from him, and I step behind the scenes of <em>Hartog\u2019s Wholemeal Bakery &amp; Mill<\/em>. I\u2019m about to receive an unscheduled and highly personal tour by the owner himself on the busiest day of the week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Fred takes me along, I meet staff, take photos of the ovens and dough machines, ask questions, listen, and ask more questions. Then Fred tells me we\u2019re going to walk to the <em>Sandwich Shop<\/em>. It opened last year and is just around the corner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Walking outside and approaching the shop\u2019s entrance, I see a bin full of umbrellas, each with a laminated card attached that reads, \u2018Feel free to borrow this umbrella.\u2019 Inside, I\u2019m greeted by a sign.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.07-sign.png\" alt=\"Hanging sign reading: \u201cConsumption not obliged\u201d\" class=\"wp-image-22289 lazyload\" style=\"width:338px;height:auto\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"373\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.07-sign.png\" alt=\"Hanging sign reading: \u201cConsumption not obliged\u201d\" class=\"wp-image-22289\" style=\"width:338px;height:auto\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.07-sign.png 938w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.07-sign-300x119.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.07-sign-768x305.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.07-sign-600x239.png 600w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u2018How nice,\u2019 I say.<br>\u2014\u2018Yeah, there are enough obligations already.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018We have free Wifi here,\u2019 Fred explains, \u2018and you can bring your own food and drinks. Okay, if you sit down with your laptop all day every day, never ordering anything\u2026 yeah, then we might say something.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This isn\u2019t a sandwich shop<\/em>, I think, <em>this is an artist\u2019s studio&#8230; and a social experiment<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fred continues with a bit of history. In 1997, he took over the <em>Hartog <\/em>family business. No one advised him to do it; his enthusiasm did. He is the seventh generation owner and the first from outside the family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I don&#8217;t believe in business plans,\u2019 he says while preparing me a sandwich. \u2018I\u2019ve never made one. Those things push you in a direction and leave zero room for change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018When we started work on the sandwich shop, we had no idea about the furnishing. First, the old interior had to come out; only then, in the space, did I start getting a picture. After that, it was just small steps. For instance, the decision for a floor came when I walked into a place where they had exactly the kind of floor I like. You can\u2019t plan for things like that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Just before the start of last year\u2019s Summer, the shop was ready. I doubted whether to open immediately, but I wanted a holiday, so we opened six weeks later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I work 45 hours a week; more feels unnecessary. And I won\u2019t turn <em>Hartog\u2019s<\/em> into a franchise or a chain. I could easily do it, but I want to keep the business close. It needs to remain personal. The bread has to stay real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018We post our recipes on the wall, and you can find them in our books. We also organise regular baking classes, but not for large groups. I want people to come and learn something, not just have fun with friends. Yeah, because once, I was in the car and heard on the radio that thousands of people in the Netherlands would get laid off. And then I thought, <em>Yeah, maybe we should give something back. <\/em>So if you can\u2019t buy our bread, you can make it yourself.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m a sponge soaking up inspiration. What a river of passion, a mountain of abundance\u2014a consumption not obliged!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When I say goodbye to the man who gave me ninety minutes of his undivided attention\u2014plus a sandwich, it\u2019s well past midday. Not once did he ask whether I\u2019m \u2018legit\u2019; not once did he want to know \u2018what\u2019s in this for me?\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I step outside, fulfilled.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Oh, wait, I came here to buy bread.<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>One month later<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>I make my way into our office, sit down, open my laptop, and see a message from Steven:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.08-Screenshot-Yammer-bericht-Steven-1.png\" alt=\"Video screen showing a man, around sixty years old, with the words underneath: John Nese, owner Galco\u2019s Soda Pop Stop\" class=\"wp-image-22349 lazyload\" style=\"width:358px;height:auto\"><noscript><img decoding=\"async\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.08-Screenshot-Yammer-bericht-Steven-1.png\" alt=\"Video screen showing a man, around sixty years old, with the words underneath: John Nese, owner Galco\u2019s Soda Pop Stop\" class=\"wp-image-22349\" style=\"width:358px;height:auto\"><\/noscript><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Curious, I start the video. It begins with a black screen and a tingly melody. Beams of light flicker on, slowly illuminating a retail space. The tingly melody stops, and an American voice begins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018When I was about eight or nine years old, we went on a family vacation to this place called \u201cHappy Camp\u201d. They had a spring there with naturally carbonated water, and I can remember thinking about that spring, \u201cIf we could pipe this down to our school, we could get soda, and I could have different flavours of soda, and I wouldn\u2019t have to drink flat water anymore!\u201d\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then a face and name appear:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam.png\" alt=\"Video screen showing a man, around sixty years old, with the words underneath: John Nese, owner Galco\u2019s Soda Pop Stop\" class=\"wp-image-22352 lazyload\" style=\"width:336px;height:auto\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2243\" height=\"1282\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam.png\" alt=\"Video screen showing a man, around sixty years old, with the words underneath: John Nese, owner Galco\u2019s Soda Pop Stop\" class=\"wp-image-22352\" style=\"width:336px;height:auto\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam.png 2243w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam-300x171.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam-1024x585.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam-768x439.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam-1536x878.png 1536w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam-2048x1171.png 2048w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.09-Scherm-met-John-en-naam-600x343.png 600w\" sizes=\"(max-width: 2243px) 100vw, 2243px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">John walks me through his history with soft drinks. He started working in his father\u2019s store, Galco\u2019s Deli, at five years old. Years later, John took over the business and renamed it <em>Galco\u2019s Soda Pop Stop<\/em>. Now, he sells more than five hundred different kinds of soft drinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018About ten or eleven years ago, The <em>Pepsi Cola<\/em> salesman came in and said, \u201cI got the best buy you\u2019re ever gonna get on a pallet of <em>Pepsi Cola<\/em> cans: I\u2019m only gonna charge you 5.59 a case.\u201d I said, \u201cThank you, but no thank you, I\u2019m gonna send my customers down the street to <em>Ralph\u2019s<\/em>, because the cans are gonna be on sale down there for less than what you\u2019re charging me.\u201d And he was like, \u201cWell, you can\u2019t do that, because <em>Pepsi Cola<\/em> is a demand item and your customers are gonna demand that you sell <em>Pepsi Cola.<\/em>\u201d And I said, \u201cMy customers are gonna be happy I was honest with them, sending them to a place where they can buy <em>Pepsi<\/em> cheaper than I can.\u201d And after two weeks of really being upset, I said, \u201cThank you very much <em>Pepsi Cola<\/em>, for reminding me that I own my shelf space and I can do anything I want.\u201d\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">My face is glued to the screen. Whatever to-dos I should be checking off today, I\u2019ve forgotten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">John continues.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Big business loves big government. They take up the marketplace, eliminate all the little guys, jack up the prices and control the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018When you look at the candy sections, it\u2019s just <em>Nestl\u00e9<\/em>, <em>Hershey\u2019s<\/em>, and <em>Mars<\/em>. When you look at the soda pop market, it\u2019s all <em>Coke<\/em> and <em>Pepsi<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I always wanted to do business with other businesses my size. To help them become unique businesses. And that\u2019s exactly what\u2019s happening. One restaurant we sell to could be selling completely different sodas from a restaurant around the corner that we also sell to. So each business finds its special level and niche, and they do it themselves.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1.png\" alt=\"John pulls a dirty face and says, \u2018Diet soda? There\u2019s a few I like, but most of them\u2026\u2019\" class=\"wp-image-22291 lazyload\" style=\"width:428px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"858\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1.png\" alt=\"John pulls a dirty face and says, \u2018Diet soda? There\u2019s a few I like, but most of them\u2026\u2019\" class=\"wp-image-22291\" style=\"width:428px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1.png 858w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1-300x300.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1-150x150.png 150w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1-768x768.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1-600x600.png 600w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-1-100x100.png 100w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2.png\" alt=\"John with a brightened face, \u2018How about this: just drink less.\u2019\" class=\"wp-image-22292 lazyload\" style=\"width:293px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"732\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2.png\" alt=\"John with a brightened face, \u2018How about this: just drink less.\u2019\" class=\"wp-image-22292\" style=\"width:293px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2.png 732w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2-300x300.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2-150x150.png 150w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2-600x600.png 600w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-2-100x100.png 100w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3.png\" alt=\"John pulls an even dirtier face and says, \u2018Energy drinks?! Little cans that cost a fortune, sell in the billions, and for what?! Weulgh!&#039;\" class=\"wp-image-22293 lazyload\" style=\"width:344px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"865\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3.png\" alt=\"John pulls an even dirtier face and says, \u2018Energy drinks?! Little cans that cost a fortune, sell in the billions, and for what?! Weulgh!&#039;\" class=\"wp-image-22293\" style=\"width:344px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3.png 865w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3-300x300.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3-150x150.png 150w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3-768x768.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3-600x600.png 600w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-3-100x100.png 100w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1.png\" alt=\"John, with a serious face: \u2018Recycling was invented so Coca-Cola and Pepsi wouldn\u2019t have to wash their bottles. If we really cared about the environment, we would reuse bottles.\u2019\" class=\"wp-image-22295 lazyload\" style=\"width:402px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1.png\" alt=\"John, with a serious face: \u2018Recycling was invented so Coca-Cola and Pepsi wouldn\u2019t have to wash their bottles. If we really cared about the environment, we would reuse bottles.\u2019\" class=\"wp-image-22295\" style=\"width:402px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1.png 844w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1-300x300.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1-150x150.png 150w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1-768x768.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1-600x600.png 600w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.10-quadruple-John-4-1-100x100.png 100w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And so it goes for twelve minutes, until the tingly melody heralds the end of the video. The screen goes black, and I unglue my face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twelve minutes ago, I saw in soft drinks a symbol of Western disease. Just like McDonald\u2019s, an image of everything that\u2019s wrong with the world. But here\u2019s John, smiling at me with a bottle of cucumber soda. Because there is such a thing, he just told me even kids love it.<sup id=\"mfn-content-00000000000012ef0000000000000000_22271-1\" class=\"modern-footnotes-footnote modern-footnotes-footnote--expands-on-desktop \" data-mfn=\"1\" data-mfn-post-scope=\"00000000000012ef0000000000000000_22271\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000012ef0000000000000000_22271-1\">1<\/a><\/sup><span role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"1\">You can find the video about John on <a href=\"http:\/\/MiracleProject.earth\/john-nese\" target=\"_blank\" rel=\"noreferrer noopener\">MiracleProject.earth\/john-nese<\/a>. John&#8217;s shop and business website is <a href=\"https:\/\/sodapopstop.com\" target=\"_blank\" rel=\"noreferrer noopener\">SodaPopStop.com<\/a>.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">John and Fred open something in me, and I start seeing Johns and Freds everywhere. People who shine in what they do, who only know one way of doing business\u2014the honest way\u2014and who openly share their experience and expertise. Acting from a place of abundance instead of fear and trusting common sense instead of book wisdom, they allow themselves to be led by intuition instead of a business plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more Johns and Freds I see and meet, the more I realise that soft drinks aren\u2019t good or bad, quarter-pounders aren\u2019t right or wrong, and a dream job isn\u2019t about what you do for a living\u2014<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">a dream job is about how you live<\/mark>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This insight heralds another one: from the moment we start opening ourselves to what truly makes us tick <em>and allow ourselves to explore that ticking<\/em>, something changes. Work ceases to be a job and starts to become love.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this becoming changes more than just ourselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we light up, we automatically light up other people, whether they realise it or not. And the more we light up, the more our \u2018jobs\u2019 become a vehicle for making the world more beautiful and real.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And now my imagination catches fire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What if enough of us stop producing things carelessly? Will we still be able to consume carelessly?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What if cheap crap disappears from shops? How much of what we buy will we then throw away?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What if every baker bakes the most delicious bread, every restaurant sells the most extraordinary soft drinks, and every carpenter makes the most beautiful furniture? What will our experience be, walking through a \u2018shopping\u2019 street?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What if the world around us becomes a product of love? Can we still encourage ourselves to make depressing, \u2018wise\u2019 choices? Can we still encourage others to make depressing, \u2018wise\u2019 choices?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Will we be able to continue doing anything that breaks us, our fellow human beings, and the planet?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.11-Reageerbuis-met-bubbels.png\" alt=\"\" class=\"wp-image-22379 lazyload\" style=\"width:66px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"935\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.11-Reageerbuis-met-bubbels.png\" alt=\"\" class=\"wp-image-22379\" style=\"width:66px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.11-Reageerbuis-met-bubbels.png 411w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.11-Reageerbuis-met-bubbels-132x300.png 132w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>7th December 2011<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Yes&#8230; but&#8230; how do we then keep things under control?\u2019<br>\u2014\u2018You don\u2019t. You don\u2019t have that control anyway, so why bother?\u2019<br>\u2018Yes, but what if people say bad things about us?\u2019<br>\u2014\u2018If people want to say bad things, they will. Our platform helps you identify what\u2019s being said, so you can use that information to make your company a better place to work.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Ah, yes, I get it now&#8230; Wow\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, we\u2019re in\u2014here\u2019s a hundred thousand euros!\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s how many of my conversations with potential clients go\u2014except for that last part about being in and showing us the money. Because most people think <em>Wovox<\/em> isterrific and thrilling until I ask them to become part of it. Then they mainly think <em>Wovox <\/em>isthrilling, a little too thrilling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something in me says we should have a business plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some people say we should have a business plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fred the baker doesn\u2019t do business plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I really dig Fred\u2019s no-business plan.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And I wonder, <em>Am I on the right track?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Do I want to try and break open closed companies, or do I want to show companies that are already open? Fred welcomed me on my word and made no secret of his secrets. Eighteen months after our encounter, his bakery is still one of the few businesses on our website that inspires me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isn\u2019t that what <em>Wovox <\/em>is about? Inspiring people towards something more beautiful and real than the status quo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bullshit.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I do know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I just keep saying I don\u2019t know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Except for today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, I\u2019m taking a plunge.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, scouring the Internet for \u2018content\u2019, we found photos of an office in a forest. The company is called <em>Hemels van der Hart. <\/em>It does something in communication but doesn\u2019t call itself a communication agency. I wanted to put this no-office on our website, and because I had recently discovered that cold calling might be many people\u2019s talent but not mine, I sent a video to the company&#8217;s communications manager.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo.png\" alt=\"Youtube video with Raymundo in front of the camera and speech bubble: \u2018Hi Barbara, my name is Mundo. I&#039;m from Wovox.com. We want to visit your company, take photos and videos, and put your story on our website. And\u2026 it\u2019s up to you if and what you give us for that.\u2019\" class=\"wp-image-22322 lazyload\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1471\" height=\"428\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo.png\" alt=\"Youtube video with Raymundo in front of the camera and speech bubble: \u2018Hi Barbara, my name is Mundo. I&#039;m from Wovox.com. We want to visit your company, take photos and videos, and put your story on our website. And\u2026 it\u2019s up to you if and what you give us for that.\u2019\" class=\"wp-image-22322\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo.png 1471w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo-300x87.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo-1024x298.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo-768x223.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.12-Youtube-video-with-Raymundo-600x175.png 600w\" sizes=\"(max-width: 1471px) 100vw, 1471px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So, we still don\u2019t have a business plan, but\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have a business <span style=\"text-decoration: underline;\">model<\/span>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sort of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We approach companies, preferably companies that seem to have something special, and we tell them what I told Barbara. Brilliant. And so far, this yields&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Very little.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If companies even bother to reply, they usually want to know one thing first: \u2018What\u2019s the catch?\u2019 I tell them there isn\u2019t one, but then they want to know, \u2018What\u2019s in it for us?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I get that second question (I get the first question, too, when I\u2019m honest). Our website\u2019s not exactly located on the Internet high street. In a \u2018good\u2019 month, we attract a few thousand visitors. So yes, what does a company gain from being on our platform? Why would a company spend time, energy and money on getting listed with us?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barbara from the no-office in the forest didn\u2019t seem concerned. \u2018What an incredibly nice video and idea!\u2019 she immediately emailed. \u2018Let\u2019s schedule your visit!\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Together with two interns, Maarten and Yiri, I drove to <em>Hemels van der Hart<\/em>\u2019s office in the woods. A beaming smile opened the door, and we followed the smile into a small room with a round, white table. We were booked in with the company\u2019s director, Pieter Hemels. As we entered, a small and slim man with greying hair and a pair of fiery, slightly mischievous-looking eyes stood up from his chair to shake our hands. Barbara, a beautiful, vital-looking woman with reddish-brown curls and snow-white teeth, was also present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pieter didn\u2019t bother with formalities and dove right in. \u2018What you\u2019re doing is soooo in-cre-di-bly amazing! When Barbara showed me your video, I thought, \u201cYeah, right, what a cheap sales tactic!\u201d But then I heard you say we get to decide if and what we give you for your work&#8230; I want to know e-ve-ry-thing!\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Feeling flattered, I started talking about Wovox. Ten seconds later, there was a knock on the door. The door opened and a stout man entered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Hello, my name is Richard,\u2019 the man said. \u2018I\u2019m the guy who messes with trees around here.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Richard manages the land around our office,\u2019 Barbara clarified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were told that Maarten, Yiri and the <em>Wovox<\/em> camerahad an appointment with Richard. He would lead them around the office, the grounds outside and\u2014\u2018yeah, why not?\u2019\u2014the entire forest estate. I stayed in the room with Pieter and Barbara. Ninety minutes later, Barbara got up for her next appointment. Pieter said, \u2018I\u2019m not going to my next appointment.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ninety minutes became two hours, became three hours. Pieter told me things that I\u2019d only read about in books. A company that focuses so much on people\u2019s development and makes good money&#8230; I wanted to know everything. So I asked and asked and wrote and wrote. By the time Richard and co returned, I\u2019d collected enough notes for a small inspirational book, and they\u2019d captured more than enough for an elaborate company profile on our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the videos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018We\u2019ll just do those next time,\u2019 Pieter said confidently. Then he added, \u2018Alright, so now you\u2019ve done something for us, what can we do to make you in-cre-di-bly happy?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My jaw dropped and my mind immediately started racing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ask Pieter if we can send an invoice?<\/em><br><em>\u2014Yeah, sure, let\u2019s throw a bucket of water over this cosy campfire.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Ehm, I\u2019m going to think about that, Pieter; thank you for your question.\u2019<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Two weeks later, we returned to record videos, mostly personal interviews, including one with Pieter. When that shoot was finished, I said, \u2018To get back to your question, Pieter, I have an idea, but it\u2019s not quite ready yet. I\u2019ll get back to you later.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea was totally ready, but I\u2019d left my balls on the bedside stand, where they would remain for eight more months. Somewhere in that time, Pieter and Barbara came to our office to meet Michel and my idea, which I presented. They responded enthusiastically, and I sent a half-ass, not-daring proposal. To which they didn\u2019t respond, which I soon found rather logical. I wasn\u2019t showing myself, so what was there for Barbara and Pieter to respond to?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s different. I\u2019ve got my balls with me\u2014plus a contract. Or better said, a non-contract.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michel and I did some creative creating, with him drawing and me writing. Never did we have so much fun making a contract, and never did we see a contract so unlike a contract. But today, the real difference with business as usual is that I\u2019m not going to <em>Hemels van der Hart<\/em> to score a deal. I\u2019m just going, with a wish and a creative bundle of paper that Pieter doesn\u2019t know of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right on time, he walks into the room where I\u2019ve been seated. For fifty-five minutes, we talk about everything but the contract. Then, when he says, \u2018This time I am going to my next appointment\u2019, I lay the bundle on the table. Five minutes later, we\u2019re through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018What an in-cre-di-bly nice job you\u2019ve done with this!\u2019 Pieter crows. \u2018These drawings are a-ma-zing! Who made them? Michel? What a ta-lent! Okay, let\u2019s see, thirty thousand euros, right? That\u2019s fine. I have one question: are you going to make the films yourselves?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Ehm&#8230; yes\u2026\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Yes, because for me, quality is ve-ry important. So how about this: instead of twelve films, we\u2019ll make six and give you five thousand euros per film instead of two and a half. Then you can work with a professional film crew, and there\u2019s a lot of know-how in this company. I\u2019ll hook you up with Jori, he just started working with us and he\u2019s bril-liant! I\u2019ll tell him about this project, and then you can call him. Shall I sign this?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Ehm&#8230; wow&#8230; sure. Ehm&#8230; shall I change the numbers in the contract first?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018That\u2019s fine. Just send it to us; in the meantime, you can start with Jori.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Ow\u2026kay. And ehm, Pieter, about the options: which one shall we go for?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pieter looks at me, and again there it is, that mischievous smile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Which one would you choose?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Well, speaking for <em>Wovox<\/em>, I\u2019d say<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract.png\" alt=\"Menu item from the contract: The option \u2018Short films about companies that do something special\u2019 is ticked\" class=\"wp-image-22323 lazyload\" style=\"width:512px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"252\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract.png\" alt=\"Menu item from the contract: The option \u2018Short films about companies that do something special\u2019 is ticked\" class=\"wp-image-22323\" style=\"width:512px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract.png 1339w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract-300x56.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract-1024x193.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract-768x145.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.13-Menu-item-from-the-contract-600x113.png 600w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u2018But speaking for myself, I\u2019d say<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers.png\" alt=\"Menu item from the contract: The option &#039;Short films about people who do what they love&#039; is ticked.\" class=\"wp-image-22324 lazyload\" style=\"width:512px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1340\" height=\"161\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers.png\" alt=\"Menu item from the contract: The option &#039;Short films about people who do what they love&#039; is ticked.\" class=\"wp-image-22324\" style=\"width:512px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers.png 1340w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers-300x36.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers-1024x123.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers-768x92.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.14-Menus-contract-Hartwerkers-600x72.png 600w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Well,\u2019 Pieter says triumphantly, \u2018that\u2019s obvious then, isn\u2019t it?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This conversation already transcended every scenario I walked in with, and now I\u2019m being asked to speak from the heart\u2026 I\u2019m a bit fazed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We get up and hug each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Bye mister CEO!\u2019 he chants as I leave the room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still fazed, I walk into the crisp autumn dusk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I didn\u2019t do a thing<\/em>, I hear myself thinking, <em>and I got a \u2018yes\u2019. No, more than a \u2018yes\u2019. We get to make twelve\u2014no, six\u2014films about people who do what they love&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I drive home with the sponsorship deal of a lifetime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which, as it will turn out, is not a sponsorship deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because I don\u2019t know Pieter yet.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>January 2012<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hemels van der Hart<\/em> doesn\u2019t do sponsoring; <em>Hemels van der Hart<\/em> does togethering. Pieter gives my number to Jori, Jori gives me a call and I again journey to the woods. In one of the many rooms with a round white table, Jori gives me his ins and outs and offers to be my Q&amp;A. \u2018But, Mundo,\u2019 he adds, \u2018<span style=\"text-decoration: underline;\">you\u2019re<\/span> the director.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I make a round of calls to gather a crew. One person leads to the next, and when I talk to a cameraman named Jelle, he wets his pants with enthusiasm.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Filming <span style=\"text-decoration: underline;\">people<\/span>, for <span style=\"text-decoration: underline;\">real<\/span>? That\u2019s exactly what I want to do\u2014I\u2019m in!\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jelle connects me with a sound engineer plus an editor, so now there\u2019s a crew. All we need to get started is someone to film. But I don\u2019t need to think about that\u2014Pieter already knows someone: Richard, the \u2018guy who messes with trees around here\u2019.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m as wet behind the ears as I am uneducated in filming and interviewing. Which is fine and dandy, because as I\u2019ve discovered, being uneducated also means being free of a stifling \u2018yeah, but this is how you\u2019re supposed to do it\u2019. But that doesn\u2019t stop me from being nervous on the first day of filming. I want to do this really well, and I want to do it really well together. So what do I do? I give space, all of it, to everyone, all day. I\u2019m constantly looking at others, asking what they would do, which is very sweet, but others are constantly looking back at me, asking what I would do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t speak up or dare to make decisions, and my uncertainty seeps into the post-production phase. Two months after our day of filming in the snow, we barely have a rough edit\u2014a boring one.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pieter and Barbara call me in\u2014not to punish me, but to tell me they\u2019re not going to release a \u2018winter film\u2019 in the spring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I think this experiment is for the treasure chest,\u2019 Pieter says. \u2018Let\u2019s start over. Will you send us an invoice for this first round?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My ears don\u2019t believe what they\u2019re hearing and my hands clasp the armrests of my chair, as if to prevent myself from falling to pieces. Barbara and Pieter see it happening and assure me, \u2018Mundo, it\u2019s okay. This is called \u201clearning money\u201d. You won\u2019t believe how many brilliant things we\u2019ve already put in our treasure chest. Let\u2019s learn from the experience.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So, if I\u2019m correct, I fall on my face, get to send an invoice for five thousand euros and receive a pat on the shoulder?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My hands clasp a little harder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2018Wha&#8230; What do you think I should do differently next time?\u2019 I ask softly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018I think you know that already.\u2019<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>13th April 2012<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Take two. We\u2019re going to do it differently\u2014I\u2019m going to do it differently. One ingredient remains: Richard. An ingredient we\u2019re adding is a<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What, a voice-over text?!<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jori informs me that one of his colleagues is going to introduce the film, reading from a text written by someone on the creative team. Horrified, I watch Sam, the sound engineer, set up his equipment, and wincing, I listen while Jori\u2019s colleague vigorously reads the text before him. Part of me wants to interrupt the show with a \u201cNo, no, no, no, NO! We\u2019re not turning this into a cheesy commercial!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I bite my lip, keep my mouth shut, and when the torture is over, follow Richard and the film crew into the forest for a final round of interview questions. With the day a wrap, I cautiously and half-heartedly spill my beans to Richard. He instantly picks up on my turmoil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Are you going to keep wearing a straitjacket, Mundo, or are you going to put yourself in your own body?\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Shit&#8230;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Thank you, Richard.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Something in me is terrified at the thought of what I\u2019m about to do, mostly because I know I\u2019m going to do it. With a churning stomach, I walk over to Barbara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Barbara, can I share something with you?\u2019<br>\u2014\u2019Yes, of course! Let\u2019s sit outside.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barbara listens calmly and responds empathically. \u2018Mundo, we\u2019re in this together. If you feel bad about that voice-over, let\u2019s look at what feels right. Let this day sink in, devise an alternative when you\u2019re ready, and then we can look again.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel my head turning red and almost start crying with relief. As a child, trying to grow up, voicing something I strongly felt would most likely result in a verbal or physical smack. As a so-called adult, I\u2019m still learning to peacefully accept that my honesty doesn\u2019t always meet appreciation. So whenever I\u2019m about to be honest, part of me braces itself. But today, my fear proves unfounded. Barbara\u2019s response feels genuine and spacious.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I come up with an alternative. We scrap the voice-over and after finalising the cut, I sit down with Barbara and Jori to evaluate. We\u2019re happy with the result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Oh, and by the way,\u2019 Jori says, \u2018our creative team has created a name for the project, plus a logo. They\u2019re building a website as we speak.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barbara turns her laptop screen towards me.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.15-Heartworkers-logo-on-homepage.png\" alt=\"Logo with the text \u2018Heartworkers\u2019 on it. From behind the words rises a fist in accomplishment.\" class=\"wp-image-22327 lazyload\" style=\"width:350px;height:auto\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"487\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.15-Heartworkers-logo-on-homepage.png\" alt=\"Logo with the text \u2018Heartworkers\u2019 on it. From behind the words rises a fist in accomplishment.\" class=\"wp-image-22327\" style=\"width:350px;height:auto\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.15-Heartworkers-logo-on-homepage.png 882w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.15-Heartworkers-logo-on-homepage-300x166.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.15-Heartworkers-logo-on-homepage-768x424.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.15-Heartworkers-logo-on-homepage-600x331.png 600w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m stunned. I\u2019ve been imagining nothing more than giving the films a nice little corner on YouTube. Now, the project\u2019s getting its own website\u2014and name!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018We believe that everyone deserves to go to work with a smile,\u2019 the website will read. \u2018With this project, we want to help make that happen.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Richard\u2019s film airs, and from then onwards, we publish a portrait every two months. Heartworkers receives positive and touching responses, not just from viewers but also from the Heartworkers themselves. Some even tell us that the interview and film have helped them see the world anew.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What started bubbling inside two years ago, shortly after I\u2019d met Fred the baker and John the soda man, is becoming a reality. I enjoy seeing it happen, and I grow in my role. More and more, working with the film crew feels like playing. Working with Pieter, Jori, and Barbara sometimes leads to a clash\u2014I turn out to be a pretty pig-headed director-interviewer, and they, too, don\u2019t just say \u2018yes\u2019 and \u2018amen\u2019\u2014but each confrontation leads to more openness and connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Heartworkers<\/em> is stirring something in me, something I didn\u2019t ask to be stirred. And this stirring happens almost every time we interview someone.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1.png\" alt=\"Face of Heartworker Richard, saying, \u2018Things cross your path, and when they do, you decide. And when you decide, you decide to go for it, and then you go for it 150 or 200 or even more per cent. Or you don\u2019t.\u2019\" class=\"wp-image-22329 lazyload\" style=\"width:729px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"556\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1.png\" alt=\"Face of Heartworker Richard, saying, \u2018Things cross your path, and when they do, you decide. And when you decide, you decide to go for it, and then you go for it 150 or 200 or even more per cent. Or you don\u2019t.\u2019\" class=\"wp-image-22329\" style=\"width:729px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1.png 1117w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1-300x149.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1-1024x510.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1-768x382.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-1-600x299.png 600w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2.png\" alt=\"Face of Heartworker Tijs, saying, \u2018When you get down to it, when things get exciting, and you\u2019re sure that you want something\u2014at least, that\u2019s my experience\u2014you just have to do it. Even if the whole world thinks it\u2019s a terrible idea.\u2019\" class=\"wp-image-22330 lazyload\" style=\"width:703px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"462\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2.png\" alt=\"Face of Heartworker Tijs, saying, \u2018When you get down to it, when things get exciting, and you\u2019re sure that you want something\u2014at least, that\u2019s my experience\u2014you just have to do it. Even if the whole world thinks it\u2019s a terrible idea.\u2019\" class=\"wp-image-22330\" style=\"width:703px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2.png 1112w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2-300x125.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2-1024x425.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2-768x319.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-2-600x249.png 600w\" sizes=\"(max-width: 1112px) 100vw, 1112px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3.png\" alt=\"Face of Heartworker Tania, saying,  \u2018I dream\u2026 I wish for all people that they really experience themselves. That they feel what makes them tick, and that they start doing that.\u2019\" class=\"wp-image-22331 lazyload\" style=\"width:709px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"505\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3.png\" alt=\"Face of Heartworker Tania, saying,  \u2018I dream\u2026 I wish for all people that they really experience themselves. That they feel what makes them tick, and that they start doing that.\u2019\" class=\"wp-image-22331\" style=\"width:709px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3.png 1201w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3-300x126.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3-1024x431.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3-768x323.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-3-600x252.png 600w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-4.png\" alt=\"Face of Heartworker Wim, saying, \u2018I had the feeling, when I started working on this, that things had to be turned around. And that\u2019s the fascinating thing: first, you think it\u2019s almost impossible, but then, when you start\u2026\u2019\" class=\"wp-image-22332 lazyload\" style=\"width:570px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"671\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-4.png\" alt=\"Face of Heartworker Wim, saying, \u2018I had the feeling, when I started working on this, that things had to be turned around. And that\u2019s the fascinating thing: first, you think it\u2019s almost impossible, but then, when you start\u2026\u2019\" class=\"wp-image-22332\" style=\"width:570px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-4.png 1004w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-4-300x200.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-4-768x513.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-4-600x401.png 600w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-5.png\" alt=\"Face of Heartworker Wim, saying, \u2018Success is the smile I have on my face. That for once, instead of following others, I started following myself.\u2019\" class=\"wp-image-22333 lazyload\" style=\"width:689px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"669\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-5.png\" alt=\"Face of Heartworker Wim, saying, \u2018Success is the smile I have on my face. That for once, instead of following others, I started following myself.\u2019\" class=\"wp-image-22333\" style=\"width:689px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-5.png 992w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-5-300x202.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-5-768x518.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.16-Heartworkers-close-ups-with-text-balloons-5-600x405.png 600w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Almost four years since Steven and I sat by that emergency staircase, I again see myself in front of a mirror.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am I experiencing myself?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does <em>Wovox<\/em> make my heart beat faster?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Really?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>6th &#8211; 7th January 2013<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Awake. In the middle of the night.<br>Happens a lot these years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I do what I often do: get up, do some exercises, have a cup of tea, go back to bed and try to follow my breathing, meditation style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tomorrow\u2019s another day,<\/em> I think.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tomorrow, there\u2019s another chance.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014<em>For what, Mundo? Beating around the bush?<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yeah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Something\u2019s yearning to come out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, for much longer than months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I flick the bedside lamp on again. This time, I grab my notebook and start to write. Everything I\u2019ve known for aeons but never allowed myself to know flows onto the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One page becomes many, and with every fresh sheet, the writing becomes simpler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Things can\u2019t go on like this.<\/em><br><em>I can\u2019t to go on like this.<\/em><br><em>Things can be better, things can change\u2014have to change\u2014now.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re working our asses off to make <em>Wovox <\/em>asuccess\u2014no, wait, we\u2019re working our asses off to <span style=\"text-decoration: underline;\">make space<\/span> to make <em>Wovox <\/em>a success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By chasing clients we don\u2019t want to work with\u2026<br>by taking on projects we don\u2019t want to take on\u2026<br>by doing a big hell of a lot of things that have nothing to do with <em>Wovox\u2026<\/em><br>and this sixty to eighty hours a week, every week&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All for a space that remains a promise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with the bare minimum we pay ourselves, we lose money almost every month. We\u2019re up to our necks in water, the tap keeps flowing, and we\u2019re mopping the floor like monkeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And all of this is because of me. At least, that\u2019s what I\u2019ve allowed myself to be told, often by Steven and mostly by myself. Because I\u2019ve got the brains and the wits, I could make tons of money with one hand tied behind my back, and I don\u2019t. Because I\u2019m a slave to limiting beliefs that want to keep me small and block our success. So I mop, because mopping will teach me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Yes, correct,\u2019 my hand writes. \u2018And incorrect.\u2019<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, I\u2019m keeping myself small, and yes, I\u2019m standing in the way of success\u2026 by denying my intuition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By allowing myself to be told what the world and I are made of.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As I write, I relive moments in which I handed over an innate power to other people and to circumstances\u2014more moments than I\u2019d like to admit. But they don\u2019t make up all of my <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">hi<\/mark>story. There have been moments when I responded to a spontaneous, inner impulse. Sometimes such an impulse was welcomed by others; sometimes it was dismissed as stupid, ridiculous or never-going-to-work. If I followed the impulse anyway, it would invariably lead me to memorable encounters, unforgettable experiences, happy people, and\u2014in cases of \u2018business\u2019\u2014money gained instead of money lost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But looking back, in all honesty, I mostly see myself going against my grain. Allowing others\u2014plus the not-so-innate parts in me\u2014to tell me where to go. Bowing to those kinds of impulses has invariably led me into bottomless pits, crappy experiences, drained people and a drained Raymundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is no breaking news.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve known this for ages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And sure, I\u2019ve stood up for it, more than once even.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But almost always, I bowed again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So yes, it <span style=\"text-decoration: underline;\">is<\/span> because of me. I\u2019m doing things half, half against the other and half against myself. Most of my actions lack joy, power, and spice. Except the ones that come from an innate <em>Yes<\/em> or <em>No<\/em>. A <em>Yes <\/em>or <em>No<\/em> that I <span style=\"text-decoration: underline;\">feel<\/span> instead of think (or take over from others). Then I go, permission slip or no permission slip, and then things happen whole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I no longer want to live for less than whole.<br>I want to express the life that lives in me.<br>I want to contribute to a world that lives instead of fights and survives.<br>And I want to do this now, not someday or <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">n<\/mark>ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There it is. <em>Yes. <\/em>A huge, familiar <em>Yes<\/em> welling up inside of me. The <em>Yes<\/em> that never left me, but which I never felt so strongly\u2014allowed so strongly\u2014as <strong>true<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Man, I feel&#8230; this feels&#8230;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I fall into a deep sleep. A few hours later, the alarm clock rings and my head immediately fills with yes-buts and what-nows. In the days that follow, I eat, walk, sit, work, sleep, weigh, pro and con\u2014because I want to make it work with <em>Wovox<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yeah, but it no longer works with <\/em>Wovox<em>.<\/em><br><em>\u2014Yeah\u2026 But what if we come up with a structure that&#8230;<\/em><br><em>And how does that feel?<\/em><br><em>\u2014Like shit&#8230;<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">On day three I visit a potential <em>Wovox <\/em>client. He shows interest in one of our products and I make a proposal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He wants a discount.<br>He\u2019s not getting a discount.<br>I don\u2019t care about his \u2018yes\u2019 or \u2018no\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He says \u2018yes\u2019.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I, who cannot sell, sell.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So\u2026 Does this mean I should keep going?<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Back at the office, I quietly sit at the lunch table. Sven sits across from me. He, Michel and I have become the \u2018operational heart\u2019 of <em>Wovox<\/em>.He\u2019s asking me how the meeting went. I mumble \u2018good\u2019 and \u2018deal\u2019 but don\u2019t feign enthusiasm. There is enthusiasm\u2014a super-natural and frigging exciting enthusiasm\u2014but that enthusiasm I keep under the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a change, I go home before five. Walking to the metro station, I feel an impulse to call Korrie. Almost four years after I first met her and the Mat, she\u2019s more than my holistic therapist\u2014she\u2019s a dear friend. She answers the phone and I drop right in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Korrie, I feel like I\u2019m standing in front of a big decision. Can I come around?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thirty minutes later, she opens the door, greets me with two curious eyes, and I start laughing. A thousand kilograms slide off my back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I go in and we sit down, needing but a few words. Like me, she\u2019s known for ages, but unlike me, she\u2019s seen this moment coming for ages.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Again I find myself at an edge, yet this time I\u2019m not looking at an emergency staircase\u2014I see a diving board.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I know I\u2019m going to jump.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m up to my neck in excitement.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u2018Oh? How so?!\u2019<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>Wait\u2026 is that a defensive look?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I drop my interpretation.<br>\u2014\u2018Because the fire\u2019s out,\u2019 I say simply.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Michel\u2019s eyes go wide. I look at Sven and see the same wide eyes. A wave of relaxation takes over the meeting space. Words don\u2019t need to be spoken, but when they come, they talk of recognition. All three of us knew that we couldn\u2019t keep going like this. Now, we\u2019re going to listen to that knowing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of my best meetings ever.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Again, it\u2019s the early metro for me. I ride home floating on a carpet weaved by calmness, possibility and purpose\u2026<br>And I\u2019m pissed off.<br>Really pissed off.<br>Pissed off with Steven, pissed off with my second ex-girlfriend, pissed off with my third and fourth ex-girlfriends, pissed off with my mum\u2014and my dad&#8230;<br>And I\u2019m going for a swim,<br>a long, hard swim.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text.png\" alt=\"Alt text for website: Raymundo, swimming with all speech balloons: \u2018Let me tell you something! You guys put me up to this... dragged me along... didn\u2019t listen... And I\u2019m not doing it anymore! You hear me?!\u2019\" class=\"wp-image-22336 lazyload\" style=\"width:839px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"477\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text.png\" alt=\"Alt text for website: Raymundo, swimming with all speech balloons: \u2018Let me tell you something! You guys put me up to this... dragged me along... didn\u2019t listen... And I\u2019m not doing it anymore! You hear me?!\u2019\" class=\"wp-image-22336\" style=\"width:839px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text.png 1456w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text-300x98.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text-1024x335.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text-768x252.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.17-swimming-with-thought-bubbles-full-of-text-600x197.png 600w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Eighty lanes I swim, drawing conclusions non-stop. Then I puff out and know only one thing: no one dragged me along.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of me is pissed off with this other part of me, for all the times it said \u2018yes\u2019 and did \u2018yes\u2019 when it so clearly felt \u2018No\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I try to let this pissed-off part be.<br>I try to connect with the grieving part beneath the angry part.<br>And there it is, grieving about the umpteenth time that I pushed myself\u2014and kept pushing myself\u2014to do a \u2018yes\u2019 I didn\u2019t feel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh, and hello there, happy Easter bunny egg, standing beside rant and grief. Yes, of course, you\u2019re here too because I\u2019m going to start over <em>for something I do feel a deep Yes for<\/em>. It\u2019s electric!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh, and hello, gratitude! Yes, of course, because what a learning curve, these last four years!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Economically speaking, <em>Wovox <\/em>should be called a failure. We saw and we came, but we didn\u2019t conquer. Beyond the veil of money, however, I see success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wovox <\/em>became an incubator for sparkling eyes. Intern eyes. Because that\u2019s what we did as a startup: work with many interns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the beginning of their job interviews, most knew no better than to find an internship to make hours to get grades to get a degree. To make matters better, we gave them questions they had hardly, if ever been asked in their lives.\u00a0<br>\u2018What\u2019s important to you?\u2019<br>\u2018What makes you tick, really?\u2019<br>\u2018What would you most like to do?\u2019~<br>\u2018How could this internship help you with that?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some, the conversation became a relief; for others, it became a trigger of discomfort. If there was a mutual click and we decided to work together, we\u2019d proceed to invite politically incorrect behaviour, asking interns to refrain from acting, see themselves as equals and know better than we do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the following tended to happen: shy little mice crawled out of their little holes, bent backs became straight, and dull eyes became shiny eyes. Seeing so-called newbies telling us where we were missing the mark and finding words for what they saw could be improved or turned around, was a joy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone ended their time at <em>Wovox<\/em> with shining eyes. Sometimes, we didn\u2019t gel, and a few times, we had to end an internship prematurely. And for some, an internship at <em>Wovox<\/em> became just that\u2014an internship. But nearly everyone would at least say goodbye with a \u2018Hey, so there are other ways of working together\u2026\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, notwithstanding all of the marks we kept missing, we came pretty close to our original vision: helping people find happiness in work. Some interns even told us that working at <em>Wovox <\/em>became a life-changing experience.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And then there\u2019s Michel, Sven, and myself. Looking back at the wobbly little chicks we were four years ago, I now see three men who\u2019ve unlearned and overcome a mountain of growing pains, thanks in no small part to Steven\u2019s mentorship (plus the uninspiring companies we sailed with \u263a\ufe0e).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it\u2019s time to move on.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Wovox <\/em>is closed for business until further notice and is no longer my business. Michel and Sven are excited to focus on designing and building websites again; the <em>Heartworkers<\/em> project\u2014although officially part of <em>Wovox<\/em>\u2014will remain with me and the people at <em>Hemels van der Hart<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On January 31st, we sign two divorce contracts. Mine goes straight into the bin. <em>Because<\/em>, I tell myself glowing, <em>if we ever get into a fit about our break-up, this stupid piece of paper\u2019s not going to save us<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel pretty cool thinking that way.<br>I feel pretty cool anyway.<br>Also towards Steven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the growing sense that I was fighting against my flow at <em>Wovox<\/em>, my questions about Steven also grew.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Is Steven genuinely doing what he feels called to do?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Is he truly following his intuition?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Does he genuinely feel alive in what he\u2019s doing?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several times, I asked him, but the closer I got to that sleepless night a couple of weeks ago, the more I found his answers contrived and devoid of life. More and more, I saw someone who didn\u2019t show himself\u2014didn\u2019t dare to show himself.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Like me, I realise.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And leaving questions and coolness aside, it\u2019s pretty simple. Four years ago, Steven and I experienced something that I innately felt; today, we no longer tread common ground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you, Steven, for all you\u2019ve given me and for all I\u2019ve been able to see and unlearn through you. Tonight we\u2019re going to eat and celebrate together.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><em>The next morning<\/em><\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">I wake up feeling like a bucket overflowing with confidence. I\u2019m the proud owner of an almost empty bank account, unsure about what\u2019s coming\u2014and that\u2019s precisely the point.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m going to do what I love.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rest will come naturally.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>A week later<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m sitting opposite a <em>Chamber of Commerce<\/em> employee. It\u2019s not my first time applying for a one-person business registration, so I know this is primarily a formality. And I could easily have done it online. But to celebrate that I\u2019m starting for myself again\u2014for real, I\u2019ve chosen to set foot inside this building again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018But Mr. Resink,\u2019 sputters the employee, \u2018if you don\u2019t have a company name and don\u2019t know what industry you want to work in, how will people find you? How will you find work?\u2019<br>\u2014\u2018I don\u2019t know yet, and I don\u2019t care. I want to be self-employed, and if I\u2019m to send invoices for my self-employedness, I need to be registered with you. That\u2019s why I\u2019m here.\u2019<br>\u2018Oww\u2026 kay&#8230; But I can\u2019t categorise you without an indication of the industry you\u2019ll be working in.<br>\u2014\u2018I\u2019m not looking to be categorised.\u2019<br>\u2018Yes, but you must be categorised. Otherwise, I can\u2019t register you.\u2019<br>\u2014\u2018Okay&#8230; Well, one of the ideas I\u2019m walking around with is to set up a <em>Positive Broadcasting Foundation<\/em>. To bring more good news into the world.\u2019<br>\u2018So, you\u2019ll be working as a journalist then?\u2019<br>\u2014\u2018Yes, if you want to give it that name&#8230; Oh, by the way, I\u2019m already doing that. I spent the last year making short documentaries about people who do what they love, and I\u2019m going to keep doing that.\u2019<br>\u2018So, then you\u2019re also a filmmaker?\u2019<br>\u2014\u2018Sure, why not.\u2019<br>Okay, that\u2019s two boxes ticked. Now, I need to describe my business activities because my registration needs one of those, too. The man helping me is starting to enjoy our conversation, and after some ping-ponging, I come up with \u2018Agent For Positive Change\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Okay, Mr. Resink, if that\u2019s what you want to call yourself, then that\u2019s how I\u2019ll register you.\u2019<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<h5 class=\"wp-block-heading\"><em>Spring<\/em><\/h5>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. So. That bucket\u2026 overflowing just a short while ago\u2026&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s running dry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u2018rest\u2019 that was supposed to come naturally needs to start coming now\u2014or better said, the money needs to start coming now.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Money<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Never did I want to live for it, but always in my adult life, have I wanted to have it. At least enough to live an excellent life. But now that I\u2019m \u2018free\u2019, now that I\u2019ve resolutely decided to do what I\u2019m here on Earth to do&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>how do I do this thing called money?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I call Pieter. Not to ask him for money but to ask him for advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Mundo,\u2019 he says, after hearing me out, \u2018I hear you talking about \u201cenough\u201d. What if you think about what you need and make that your goal?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pieter asks more questions, but this one sticks. <em>Knowing when enough is enough and making that my goal&#8230; <\/em>what a solid idea!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, so here\u2019s the thing with money and goals: I\u2019ve set plenty of money goals. I just never felt truth in setting money goals, so I always did exactly what I felt about money goals: not achieve them. Pieter\u2019s question, however, sparks something. I feel motivated\u2014stoked even\u2014about setting a money goal.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As the sun heralds a new summer, the birds are coming out to play, and I spot the first long legs with short skirts on the streets of Amsterdam, I lock myself indoors to build a spreadsheet full of enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For two days filled with blue skies, I fluff out what \u2018enough\u2019 means to me, taking everything into account, right down to the most minor self-employment tax deduction schemes. Bit by bit, my screen fills up with months, gross amounts, net amounts, fixed costs, tax deductions and required income. Then, at the end of day two, I see<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.18-Matrix-drawing.png\" alt=\"Matrix-drawing with in the middle the word: \u2018Nothing\u2019\" class=\"wp-image-22338 lazyload\" style=\"width:334px;height:auto\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"733\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.18-Matrix-drawing.png\" alt=\"Matrix-drawing with in the middle the word: \u2018Nothing\u2019\" class=\"wp-image-22338\" style=\"width:334px;height:auto\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.18-Matrix-drawing.png 821w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.18-Matrix-drawing-300x268.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.18-Matrix-drawing-768x686.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.18-Matrix-drawing-600x536.png 600w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Honestly? Is this what I\u2019m about to commit to? A series of expenses, balanced by earnings, with a neat plus at the bottom?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t need an answer\u2014it\u2019s already here. My chest and belly feel dull and dead.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I close my laptop, go outside to play, and in the weeks that follow, something peculiar happens. Instead of going down the road I know, \u2018asking\u2019 myself questions like, <em>Why don\u2019t I deserve it? What\u2019s wrong with me? Why can\u2019t I relate to money <\/em>\u2018<em>normally\u2019?<\/em>, a curiosity rises.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>What is it with money?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>What does money mean to me?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Really?<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Allowing curiosity to get the better of me, I find work in a caf\u00e9 around the corner and do a filming job here and there, earning just enough to pay my bills. Then, in the middle of the summer, his name pops up.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Years ago and of all people, my Wovox-partner Steven sent me an article written by a guy named Charles Eisenstein. The article was called \u2018Money and the Turning of the Ages\u2019<em>.<\/em> I read a few lines and then decided I hadno time for itbecause, of course, <em>I need to make money, and this is taking me away from focusing on making money<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I relegated Charles and his article to one of my many to-do lists, because I\u2019d recently learned to put things on lists so they wouldn\u2019t keep flying around in my head. It was a pretty good skill to acquire, yet I\u2019d also taught myself I was always too busy for anything on those lists. So the lists got longer and longer, until I wanted to look at them no more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When <em>Wovox<\/em> and I said goodbye earlier this year<em>, <\/em>I also said goodbye to most of my to-do lists, but apparently, this didn\u2019t faze Charles, because up he pops, just like that.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I open my laptop and type his name.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten.png\" alt=\"Search results for the name \u2018Charles Eisenstein\u2019, with a video at the top saying \u2018Sacred Economics with Charles Eisenstein - A Short Film\u2019\" class=\"wp-image-22382 lazyload\" style=\"width:768px\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"3621\" height=\"1373\" src=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten.png\" alt=\"Search results for the name \u2018Charles Eisenstein\u2019, with a video at the top saying \u2018Sacred Economics with Charles Eisenstein - A Short Film\u2019\" class=\"wp-image-22382\" style=\"width:768px\" srcset=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten.png 3621w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten-300x114.png 300w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten-1024x388.png 1024w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten-768x291.png 768w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten-1536x582.png 1536w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten-2048x777.png 2048w, https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/1.19-zoekresultaten-600x228.png 600w\" sizes=\"(max-width: 3621px) 100vw, 3621px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I click the video. A minute later, I feel a lump in my throat. Two minutes later, my eyes start watering. Nine minutes later, the screen turns black, and my cheeks are wet.<sup id=\"mfn-content-00000000000012ef0000000000000000_22271-2\" class=\"modern-footnotes-footnote modern-footnotes-footnote--expands-on-desktop \" data-mfn=\"2\" data-mfn-post-scope=\"00000000000012ef0000000000000000_22271\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000012ef0000000000000000_22271-2\">2<\/a><\/sup><span role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"2\">You can watch <em>Sacrec Economics with Charles Eisenstein &#8211; A Short Film <\/em>on <a href=\"https:\/\/MiracleProject.earth\/sacred-economics\" target=\"_blank\" rel=\"noreferrer noopener\">MiracleProject.earth\/sacred-economics<\/a><\/span><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve just heard someone give words to something I\u2019ve been feeling all my life yet never managed to get my head around.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I understand what money is.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I understand our collective obsession with economic growth, jobs, purchasing power and everything else I bluffed through in economics class.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I understand\u2014not just with my mind but in every cell of my being\u2014why so many things feel so profoundly wrong.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">More than during that sleepless night at the start of this year, I feel myself falling into something essential and universal. A deep knowing that if something feels so wrong, it cannot be the truth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Charles also talks about \u2018usury\u2019, \u2018social dividend\u2019, \u2018internalisation of costs\u2019 and so on\u2014and those things elude me.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I want to know more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I order his book.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"modern-footnotes-list-heading modern-footnotes-list-heading--show-only-for-print\">_<\/h3><ul class=\"modern-footnotes-list modern-footnotes-list--show-only-for-print\"><li id=\"footnote-00000000000012ef0000000000000000_22271-1\"><span>1<\/span><div>You can find the video about John on <a href=\"http:\/\/MiracleProject.earth\/john-nese\" target=\"_blank\" rel=\"noreferrer noopener\">MiracleProject.earth\/john-nese<\/a>. John&#8217;s shop and business website is <a href=\"https:\/\/sodapopstop.com\" target=\"_blank\" rel=\"noreferrer noopener\">SodaPopStop.com<\/a>. <a href=\"#mfn-content-00000000000012ef0000000000000000_22271-1\" class=\"modern-footnotes-scroll-to-footnote\" aria-label=\"Back to reference 1 in text\">\u21a9\ufe0e<\/a><\/div><\/li><li id=\"footnote-00000000000012ef0000000000000000_22271-2\"><span>2<\/span><div>You can watch <em>Sacrec Economics with Charles Eisenstein &#8211; A Short Film <\/em>on <a href=\"https:\/\/MiracleProject.earth\/sacred-economics\" target=\"_blank\" rel=\"noreferrer noopener\">MiracleProject.earth\/sacred-economics<\/a> <a href=\"#mfn-content-00000000000012ef0000000000000000_22271-2\" class=\"modern-footnotes-scroll-to-footnote\" aria-label=\"Back to reference 2 in text\">\u21a9\ufe0e<\/a><\/div><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>From the book Money Is Never About Money. This chapter is about admitting that I don&#8217;t know who I am, about Heart Workers and about the question: &#8216;What is this thing called money, really?&#8217;<\/p>\n","protected":false},"author":1,"featured_media":22426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":"[]"},"categories":[63],"tags":[],"class_list":["post-22271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-is-never-about-money"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Money is Never About Money \u00bb Chapter One. One Person\u2019s Bread<\/title>\n<meta name=\"description\" content=\"About admitting that I don&#039;t know who I am, about Heart Workers and about the question: &#039;What is this thing called money, really?&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/\" \/>\n<link rel=\"next\" href=\"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Money is Never About Money \u00bb Chapter One. One Person\u2019s Bread\" \/>\n<meta property=\"og:description\" content=\"About admitting that I don&#039;t know who I am, about Heart Workers and about the question: &#039;What is this thing called money, really?&#039;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Miracle Project\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-27T15:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T14:09:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/1.01-De-een-zn-brood.png\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raymundo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymundo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"56 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/\"},\"author\":{\"name\":\"Raymundo\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#\\\/schema\\\/person\\\/5435db8618ab3e9adebd86b310290e90\"},\"headline\":\"Chapter One. One Person\u2019s Bread\",\"datePublished\":\"2022-02-27T15:11:41+00:00\",\"dateModified\":\"2026-05-12T14:09:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/\"},\"wordCount\":11967,\"publisher\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/1.01-De-een-zn-brood.png\",\"articleSection\":[\"Money is Never About Money\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/\",\"url\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/\",\"name\":\"Money is Never About Money \u00bb Chapter One. One Person\u2019s Bread\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/1.01-De-een-zn-brood.png\",\"datePublished\":\"2022-02-27T15:11:41+00:00\",\"dateModified\":\"2026-05-12T14:09:37+00:00\",\"description\":\"About admitting that I don't know who I am, about Heart Workers and about the question: 'What is this thing called money, really?'\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/books\\\/money-is-never-about-money\\\/chapter-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/1.01-De-een-zn-brood.png\",\"contentUrl\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/1.01-De-een-zn-brood.png\",\"width\":932,\"height\":932},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/\",\"name\":\"Miracle Project\",\"description\":\"For a New Earth\",\"publisher\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#organization\",\"name\":\"Miracle Project\",\"url\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/PM-logo-green-380kb.png\",\"contentUrl\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/02\\\/PM-logo-green-380kb.png\",\"width\":1203,\"height\":1011,\"caption\":\"Miracle Project\"},\"image\":{\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/#\\\/schema\\\/person\\\/5435db8618ab3e9adebd86b310290e90\",\"name\":\"Raymundo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/437fa412eea1bca13046d14d57e9629216b0868cf33ab80aa0dab47a38ddff67?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/437fa412eea1bca13046d14d57e9629216b0868cf33ab80aa0dab47a38ddff67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/437fa412eea1bca13046d14d57e9629216b0868cf33ab80aa0dab47a38ddff67?s=96&d=mm&r=g\",\"caption\":\"Raymundo\"},\"description\":\"I feel called to contribute to a world that works for all of life. I do this mostly by (re)discovering how to be authentic, but also by writing and speaking about this world, and by building a tiny village on a piece of land. A place of learning and inspiration that ripples out into the world that yes, we can build a New Earth.\",\"sameAs\":[\"http:\\\/\\\/Raymundo.earth\"],\"url\":\"https:\\\/\\\/miracleproject.earth\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Money is Never About Money \u00bb Chapter One. One Person\u2019s Bread","description":"About admitting that I don't know who I am, about Heart Workers and about the question: 'What is this thing called money, really?'","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/","next":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/2\/","og_locale":"en_GB","og_type":"article","og_title":"Money is Never About Money \u00bb Chapter One. One Person\u2019s Bread","og_description":"About admitting that I don't know who I am, about Heart Workers and about the question: 'What is this thing called money, really?'","og_url":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/","og_site_name":"Miracle Project","article_published_time":"2022-02-27T15:11:41+00:00","article_modified_time":"2026-05-12T14:09:37+00:00","og_image":[{"width":932,"height":932,"url":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/1.01-De-een-zn-brood.png","type":"image\/png"}],"author":"Raymundo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Raymundo","Estimated reading time":"56 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/#article","isPartOf":{"@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/"},"author":{"name":"Raymundo","@id":"https:\/\/miracleproject.earth\/en\/#\/schema\/person\/5435db8618ab3e9adebd86b310290e90"},"headline":"Chapter One. One Person\u2019s Bread","datePublished":"2022-02-27T15:11:41+00:00","dateModified":"2026-05-12T14:09:37+00:00","mainEntityOfPage":{"@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/"},"wordCount":11967,"publisher":{"@id":"https:\/\/miracleproject.earth\/en\/#organization"},"image":{"@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/#primaryimage"},"thumbnailUrl":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/1.01-De-een-zn-brood.png","articleSection":["Money is Never About Money"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/","url":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/","name":"Money is Never About Money \u00bb Chapter One. One Person\u2019s Bread","isPartOf":{"@id":"https:\/\/miracleproject.earth\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/#primaryimage"},"image":{"@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/#primaryimage"},"thumbnailUrl":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/1.01-De-een-zn-brood.png","datePublished":"2022-02-27T15:11:41+00:00","dateModified":"2026-05-12T14:09:37+00:00","description":"About admitting that I don't know who I am, about Heart Workers and about the question: 'What is this thing called money, really?'","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/miracleproject.earth\/en\/books\/money-is-never-about-money\/chapter-1\/#primaryimage","url":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/1.01-De-een-zn-brood.png","contentUrl":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/1.01-De-een-zn-brood.png","width":932,"height":932},{"@type":"WebSite","@id":"https:\/\/miracleproject.earth\/en\/#website","url":"https:\/\/miracleproject.earth\/en\/","name":"Miracle Project","description":"For a New Earth","publisher":{"@id":"https:\/\/miracleproject.earth\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/miracleproject.earth\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/miracleproject.earth\/en\/#organization","name":"Miracle Project","url":"https:\/\/miracleproject.earth\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/miracleproject.earth\/en\/#\/schema\/logo\/image\/","url":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PM-logo-green-380kb.png","contentUrl":"https:\/\/miracleproject.earth\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/PM-logo-green-380kb.png","width":1203,"height":1011,"caption":"Miracle Project"},"image":{"@id":"https:\/\/miracleproject.earth\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/miracleproject.earth\/en\/#\/schema\/person\/5435db8618ab3e9adebd86b310290e90","name":"Raymundo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/437fa412eea1bca13046d14d57e9629216b0868cf33ab80aa0dab47a38ddff67?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/437fa412eea1bca13046d14d57e9629216b0868cf33ab80aa0dab47a38ddff67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/437fa412eea1bca13046d14d57e9629216b0868cf33ab80aa0dab47a38ddff67?s=96&d=mm&r=g","caption":"Raymundo"},"description":"I feel called to contribute to a world that works for all of life. I do this mostly by (re)discovering how to be authentic, but also by writing and speaking about this world, and by building a tiny village on a piece of land. A place of learning and inspiration that ripples out into the world that yes, we can build a New Earth.","sameAs":["http:\/\/Raymundo.earth"],"url":"https:\/\/miracleproject.earth\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/posts\/22271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/comments?post=22271"}],"version-history":[{"count":0,"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/posts\/22271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/media\/22426"}],"wp:attachment":[{"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/media?parent=22271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/categories?post=22271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miracleproject.earth\/en\/wp-json\/wp\/v2\/tags?post=22271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}