John and Fred open something in me, and I start seeing Johns and Freds everywhere. People who shine in what they do, who only know one way of doing business—the honest way—and who openly share their experience and expertise. Acting from a place of abundance instead of fear and trusting common sense instead of book wisdom, they allow themselves to be led by intuition instead of a business plan.

The more Johns and Freds I see and meet, the more I realise that soft drinks aren’t good or bad, quarter-pounders aren’t right or wrong, and a dream job isn’t about what you do for a living—a dream job is about how you live.

This insight heralds another one: from the moment we start opening ourselves to what truly makes us tick and allow ourselves to explore that ticking, something changes. Work ceases to be a job and starts to become love.

And this becoming changes more than just ourselves.

When we light up, we automatically light up other people, whether they realise it or not. And the more we light up, the more our ‘jobs’ become a vehicle for making the world more beautiful and real.

And now my imagination catches fire.

What if enough of us stop producing things carelessly? Will we still be able to consume carelessly?

What if cheap crap disappears from shops? How much of what we buy will we then throw away?

What if every baker bakes the most delicious bread, every restaurant sells the most extraordinary soft drinks, and every carpenter makes the most beautiful furniture? What will our experience be, walking through a ‘shopping’ street?

What if the world around us becomes a product of love? Can we still encourage ourselves to make depressing, ‘wise’ choices? Can we still encourage others to make depressing, ‘wise’ choices?

Will we be able to continue doing anything that breaks us, our fellow human beings, and the planet?